Sankari Studios were building KATOA: a mobile game that turns in-game actions into real conservation impact. The brand needed to hold two things at once. The energy of casual gaming. The meaning of something that actually mattered.
I developed the brand design and visual identity: logo, brand bible, textures and backgrounds. Everything needed to launch and keep building.
The community responded. Players unlocked $50K for Earthday.org in three weeks.
