Context
Creative direction for UK artist Stefflon Don’s debut fragrance launch, delivering six distinct scents within a single high-energy shoot.
Creative direction for UK artist Stefflon Don’s debut fragrance launch, delivering six distinct scents within a single high-energy shoot.
Approach
Working with Glorious Brands, I translated the newly developed packaging and brand world into a cohesive launch direction. A detailed shoot deck aligned styling, hair, make-up and content capture to ensure consistency across hero and social-first assets.
Working with Glorious Brands, I translated the newly developed packaging and brand world into a cohesive launch direction. A detailed shoot deck aligned styling, hair, make-up and content capture to ensure consistency across hero and social-first assets.
Role
I defined the campaign theme and led the shoot from concept through on-set execution, overseeing post-production, retouching and the development of individual key visuals for each fragrance.
I defined the campaign theme and led the shoot from concept through on-set execution, overseeing post-production, retouching and the development of individual key visuals for each fragrance.
Outcome
The launch rolled out via TikTok Live and Boohoo, with creator-led behind-the-scenes and cutdown content extending the campaign across digital touchpoints.
The launch rolled out via TikTok Live and Boohoo, with creator-led behind-the-scenes and cutdown content extending the campaign across digital touchpoints.
