Stefflon Don was launching her debut fragrance collection: six distinct scents that each needed their own personality while staying cohesive across hero and social-first assets.
I led the shoot: concept, shoot deck, on-set direction and post-production. Good music, good energy and a clear creative brief meant the whole team were aligned from the start.
The launch rolled out via TikTok Live and Boohoo, with creator-led content extending the campaign across digital touchpoints.
