International online film created for Duracell as part of its partnership with Disney, targeting parents during key gifting moments.
Working in-house at FEREF, I approached the campaign with a modular production strategy, structuring the creative to maximise output from a single shoot.
The campaign delivered a 60” hero film, a 30” cutdown and multiple 10” tailored story variations designed for paid social and digital placements. Directed by Jörn Threlfall , the work balanced broadcast impact with efficient, scalable asset creation across channels.
