Duracell needed a campaign that made parents feel the battery was as important as the gift itself. During the moments that matter most.
The creative centred on the relationship between toy and battery: emotional enough to connect with parents, clear enough to keep the product front and centre. Working at FEREF, I led art direction and production oversight across a modular shoot structure, delivering a 60" hero film, 30" cutdown and multiple 10" variations for paid social and digital rollout across international markets.
