As part of the “Don’t Just Take It, Make It” platform, the Mother’s Day campaign focused on the emotional value of personalised gifts, told through the perspective of a daughter honouring everyday moments with her mum. The objective was to demonstrate how simple it can be to transform meaningful memories into something lasting.
I led the creative direction, ensuring the tone remained warm and authentic while maintaining clear product storytelling. The campaign launched across the UK, France and Spain with a central TVC supported by tailored cutdowns for paid social, reinforcing platform consistency across seasonal moments.
