The Photobox and Albelli merger created a centralised studio: three distinct identities, one creative system.
I brought the platform thinking from Photobox and evolved it for the merged portfolio.
I brought the platform thinking from Photobox and evolved it for the merged portfolio.
The campaign centred on active summer moments: spontaneous, joyful and lived-in. Camera moves that interacted directly with the products brought the finished photobooks and prints into the heart of the story. Not an afterthought. Central to it.
The framework worked across Photobox, Hofmann and Albelli, retaining each brand's identity while scaling consistently across regions and customer journeys.
