For the Storio summer campaign, I led a newly centralised creative studio in delivering shared campaign direction across multiple European markets.
While retaining the distinct brand identities of Photobox, Hofmann and Albelli, we developed a unified campaign framework designed to scale across regions and customer journeys.
The creative built on everyday moments, using seamless transitions from lived experiences to finished products to create a cohesive brand story. Designed for flexibility across markets, the campaign balanced cross-brand consistency with local relevance, supporting priority investment across the annual marketing calendar.
