Context
Created to support the UK launch of Disney’s live-action reimagining of Beauty and the Beast, aligning with the Made in Great Britain campaign celebrating British creativity within a global franchise.
Created to support the UK launch of Disney’s live-action reimagining of Beauty and the Beast, aligning with the Made in Great Britain campaign celebrating British creativity within a global franchise.
Approach
The concept centred on a “meet the maker” story, featuring costume designer Jacqueline Durran sketching Belle’s iconic yellow ball gown while sharing her design process. The illustrations then came to life, creating a seamless bridge between the live action film and the original animation.
The concept centred on a “meet the maker” story, featuring costume designer Jacqueline Durran sketching Belle’s iconic yellow ball gown while sharing her design process. The illustrations then came to life, creating a seamless bridge between the live action film and the original animation.
Role
I developed the core concept and narrative idea, which was selected and further developed in-house by the team at FEREF. The film was produced by FEREF, with illustration by Vida Vega.
I developed the core concept and narrative idea, which was selected and further developed in-house by the team at FEREF. The film was produced by FEREF, with illustration by Vida Vega.
Outcome
The final film captured the craft and creativity behind the story, linking heritage and contemporary film in a distinctive and culturally relevant way.
The final film captured the craft and creativity behind the story, linking heritage and contemporary film in a distinctive and culturally relevant way.
