The brief was to introduce the world and characters of Zootropolis (Zootopia) to a UK audience, bringing the toy and apparel range to life in a way that felt true to the film's energy.
We put children at the centre: mirroring the film's characters and translating that bold, zany energy into live action. I shaped the creative direction and took a hands-on role in styling talent and interiors, ensuring the environment, wardrobe and product details felt cohesive and true to the film's tone. We wove merchandise into the character-led moments rather than presenting it as an afterthought.
