Treatwell wanted to deepen the emotional connection between their Top Rated programme and the salons and customers it celebrates.
Working with a copy lead, I developed the creative platform around a simple reframe: the badge isn't just proof of skill. It's proof that customers love you enough to tell everyone else.
I led the creative platform and visual direction end-to-end. Tone of voice, campaign creative and art direction developed across printed winners' packs, interactive social assets and video frames.
It became the established creative direction for the Top Rated programme across Europe.
It became the established creative direction for the Top Rated programme across Europe.
Role: Creative platform, visual direction, art direction. Worked with copy lead on concept and tone of voice.
Deliverables: Printed winners' packs, interactive social assets, video frames
Markets: Europe-wide
Deliverables: Printed winners' packs, interactive social assets, video frames
Markets: Europe-wide
Celebratory social video + motion assets designed for winning salons to share across their own channels.
One of Treatwell's Top Rated winners sharing their pack via Instagram.
Brand and Salons across Europe sharing and interacting with the Top Rated platform via their own social channels.
