Duracell needed a global holiday campaign that made a battery feel magical without losing the product message. And it needed to work across broadcast and digital formats simultaneously.
In a creative session, the idea came together: a dance-off between Olaf and the Duracell Bunny. We knew from years of working with Disney what would land with the approvals process, which meant we could push the idea confidently.
I led art direction from concept through to final animation, delivering a 60" hero film, 30" cutdown and multiple paid social variations for global rollout.
