As part of the Duracell and Disney partnership, I led creative direction on a 20”
+ 10” animated campaign featuring Olaf, developed in-house at FEREF.
+ 10” animated campaign featuring Olaf, developed in-house at FEREF.
Working closely with Duracell’s animation partners at Mikros - custodians of the iconic Duracell Bunny - I guided the project from script development through to final animation, shaping the narrative, refining character interactions and ensuring the execution remained true to both brands.
The result was a character-led film that balanced storytelling with clear brand integration and rolled out across multiple international markets.
