Christmas is the biggest commercial moment of the year. For a newly centralised studio, it was also the first real test of whether a shared creative direction could work across a portfolio of European brands.
The brief was to push the premium side of personalised photo products while keeping them front and centre. The brand manager spotted it first - I saw where it could go. A red bow transformed each product into a gift-ready hero, instantly communicating quality and occasion. That single device connected packaging, photography and every digital touchpoint into one seasonal platform. It ran across eight markets and carried straight through Black Friday.
