For Storio’s key Christmas campaign, “Gift Joy. Unwrap Smiles.”, I led campaign strategy and creative direction across a newly centralised team, setting the approach adopted by the wider studio.
As the most significant commercial moment in the annual calendar, the campaign positioned personalised photo products as meaningful, premium gifts rooted in the emotional moment of giving.
A signature red bow became the unifying visual device, connecting packaging, photography and digital touchpoints into a cohesive seasonal platform.
The creative was structured for modular rollout across paid social and digital, enabling multiple storylines to be built from a single content core while maintaining consistency across European markets.
