TVC campaign for Disney Princess celebrating courage, imagination and dreaming big, created as one of two hero films within the wider brand push and supported by a longer-form brand film that deepened the narrative.
The TVC followed three active girls inspired by their favourite princesses, deliberately moving away from traditional glossy toy advertising toward a more natural, grounded tone. Merchandise was integrated organically into real-life moments, supported by an uplifting pop soundtrack to create energy without losing authenticity.
The accompanying brand film extended the message for parents, while behind-the-scenes content aligned the campaign with the real-life story
of the lead actress, reinforcing empowerment and adding emotional credibility across broadcast and digital rollout.
of the lead actress, reinforcing empowerment and adding emotional credibility across broadcast and digital rollout.
