Alongside the Dream Big TVC, a longer-form brand film extended the campaign’s emotional narrative, shifting focus to parents and the evolving relationship between a mother and daughter.
Narrated from the daughter’s perspective, the film positioned Disney Princesses not simply as characters, but as symbols of courage and aspiration woven into everyday life.
To deepen authenticity, the lead talent was followed over two days to capture behind-the-scenes content aligned with her real-life story, reinforcing the message of dreaming big and allowing the campaign to extend seamlessly from broadcast into digital and social platforms.
