The Dream Big TVC needed extending: taking the emotional narrative deeper and giving the campaign a longer-form dimension that could live across digital and social.
We shifted focus to parents. A brand film told through a daughter's perspective, exploring the evolving relationship between a mother and daughter and positioning Disney Princesses as symbols of courage and aspiration woven into everyday life. Not just childhood.
I led art direction across the film and supporting content, following the lead talent over two days to capture behind-the-scenes moments that aligned with her real story. That authenticity carried the message further across social platforms.
