As one of the leading hair colourists in the world, Jo Hansford needed an update to her ‘Colour Care’ haircare range, without steering too far from this well established brand.
Working closely with the Jo Hansford team, stronger branding was established across the range, along with simple and clear product labeling.
With stockists such as Harvey Nichols and a high price point, gold foiling was added on bottles and boxes to give a luxurious and premium feel.
