Photobox
Mother's Day 2024
Paid Social - Full Funnel
Mother's Day 2024
Paid Social - Full Funnel
Designed layouts for stills and video assets across multiple formats (9:16, 1:1, 16:9). Worked with motion designer to create Lottie files for the wider design team to pick up and produce assets at scale.
Two translations (EN and FR), multiple European markets, two promotional offers.
Role: Design, layout, art direction. Created Lottie files with motion designer for team rollout.
Formats: 9:16 / 1:1 / 16:9 (video and stills)
Products: Up to 4 per funnel stage
Funnel: Awareness / Consideration / Conversion
Markets: UK, France
Channels: Paid social
Formats: 9:16 / 1:1 / 16:9 (video and stills)
Products: Up to 4 per funnel stage
Funnel: Awareness / Consideration / Conversion
Markets: UK, France
Channels: Paid social
Photobox
Summer / Travel 2024
Paid Social - Full Funnel
Summer / Travel 2024
Paid Social - Full Funnel
Designed the creative framework and layouts for two separate Summer creatives, working with a motion designer to create Lottie files for the wider team to roll out at scale.
Mixed media approach - some assets led with video, others with animated motion graphics.
Stills across all formats. Two markets (UK and France).
Stills across all formats. Two markets (UK and France).
Role: Design framework, layout, art direction. Created Lottie files with motion designer for team rollout.
Formats: 9:16 / 1:1 / 16:9 (video and stills)
Creatives: 2 separate campaigns
Products: Up to 4 per funnel stage
Funnel: Awareness / Consideration / Conversion
Markets: UK, France
Channels: Paid social
Formats: 9:16 / 1:1 / 16:9 (video and stills)
Creatives: 2 separate campaigns
Products: Up to 4 per funnel stage
Funnel: Awareness / Consideration / Conversion
Markets: UK, France
Channels: Paid social
Storio
Christmas Campaign FY25
Paid Social - Full Funnel
Christmas Campaign FY25
Paid Social - Full Funnel
Built the master creative framework for Storio's Christmas and Black Friday paid social campaigns across the full media funnel — Brand Awareness, Consideration and Conversion, plus UAC.
Each funnel stage had a clear job. Awareness led with storytelling and range. Consideration focused on ease of creation. Conversion drove action with product quality, USPs and offers.
Developed the scripts with Copy Lead and shot-by-shot direction for three master creatives across multiple products (Photo Books, Calendars, Wall Art, Canvas) and sizes. Worked with the motion designer on animated assets and followed the new brand guidelines to ensure everything worked across the full portfolio of brands. The production team then rolled out assets from the system we built.
UK alone delivered 50+ assets across four formats (horizontal, reel, square, vertical) and multiple durations (6s, 15s, 20s). Rolled out across five European markets.
Role: Scripts, creative framework, art direction, master direction. Worked with motion designer on animated assets. Applied new brand guidelines across the portfolio.
Funnel: Brand Awareness / Consideration / Conversion / UAC
Products: Photo Book, Calendar, Wall Art, Canvas
Masters: 3 master creatives per funnel stage
Formats: Horizontal, reel, square, vertical (6s, 15s, 20s)
Markets: 5+ European markets
Output: 250+ assets
Channels: Paid social (display)
