Luxury, ethical grooming for every dog. The market had natural products, but nothing that felt indulgent or lifestyle-led for your best friend.
I developed the brand identity, logo and packaging, creating a hand-drawn feel to give personality and warmth. Each product was colour-coded for clarity across the range, making it easy for owners to navigate. The design balances ethical values with a premium, approachable look that still reads on shelves today.
