Treatwell Behind the Badge: Developed the creative platform and visual direction for their Top Rated programme across Europe. Built campaign creative, tone of voice and art direction that scaled across 75,000+ partners in 13 markets.
Role: Creative platform, visual direction, art direction. Worked with copy lead on concept and tone of voice.
Deliverables: Printed winners' packs, interactive social assets, video frames
Markets: Europe-wide
Deliverables: Printed winners' packs, interactive social assets, video frames
Markets: Europe-wide
Celebratory social video + motion assets designed for winning salons to share across their own channels.
One of Treatwell's Top Rated winners sharing their pack via Instagram.
Brand and Salons across Europe sharing and interacting with the Top Rated platform via their own social channels.
