It's what's inside that counts
A international online video targeting parents during key gift giving periods created
for Duracell as part of their partnership with Disney.
for Duracell as part of their partnership with Disney.
From happily exhausted children, we travel back through a day of play with Disney toys,
to arrive at the conclusion: the parents remembered the longest lasting and stronger
alkaline battery brand, Duracell.
to arrive at the conclusion: the parents remembered the longest lasting and stronger
alkaline battery brand, Duracell.
We wanted the film to capture the intimate moments of our families, playing, dancing and celebrating. We also wanted to make sure that our toys were an integral part of the experience. Director Jorn Threlfall captured this beautifully in his direction.
Telling the story in reverse presented its own challenges, with special consideration being
made for the edit and music composition.
Telling the story in reverse presented its own challenges, with special consideration being
made for the edit and music composition.
The campaign included a hero 60” digital film, a 30” cut-down and a short-form Facebook format.
Creative + Art Direction
10" Tv Spots
