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Disney Princess inspires young girls to be courageous and Dream Big.
Featuring 3 active girls celebrating their favourite princesses, the video was one of two TV ads we created as part of the campaign.
Featuring 3 active girls celebrating their favourite princesses, the video was one of two TV ads we created as part of the campaign.
The direction was to make the spot feel real, and not a glossy toy TV ad.
Although the merchandise was to be featured heavily in each scene, I had wanted it to feel natural and part of each girls active lifestyle. A fun pop soundtrack amplifies the uplifting
and inspirational message.
Although the merchandise was to be featured heavily in each scene, I had wanted it to feel natural and part of each girls active lifestyle. A fun pop soundtrack amplifies the uplifting
and inspirational message.
CREATIVE + ART DIRECTION
