Creative direction for UK artist Stefflon Don’s debut fragrance launch,
delivering six distinct scents within a single, high-energy shoot.
delivering six distinct scents within a single, high-energy shoot.
Working with Glorious Brands, , I translated the newly developed packaging and brand world into a cohesive visual direction for launch, defining the campaign theme and leading the shoot from concept through to on-set execution. A detailed shoot deck aligned styling, hair, make-up and content capture to ensure consistency across hero assets and social-first formats.
The launch rolled out via TikTok Live and Boohoo, supported by behind-the-scenes and cutdown content designed to extend the story across digital touchpoints.
Post-production included overseeing retouching and developing individual key visuals for each fragrance, delivering a bold, confident campaign that balanced glamour with clear product storytelling.
Behind-the-scenes and launch video content produced by external partners.
